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Project 12 · Concept Project

Westbrook Outdoor Supply

A outdoor retail e-commerce concept for Westbrook Outdoor Supply, designed to support considered product discovery, responsive merchandising and a straightforward purchase journey.

Industry
Outdoor Retail
Region
United States
Country
United States
Project type
E-commerce
Project 12Image 01 / Hero showcaseWestbrook Outdoor Supply12-westbrook-outdoor-supply/hero.webp1920 × 1080 · 16:9
Image 01 — Hero showcase · Concept presentation
Project overview

A practical digital direction for Westbrook Outdoor Supply.

Westbrook Outdoor Supply is an independent FMS concept exploring how a purpose-built digital experience could support considered product discovery, responsive merchandising and a straightforward purchase journey. The proposed scope prioritises clear information, practical user journeys and maintainable responsive delivery.

This is an independent fictional concept. It is not presented as client work or a completed commercial engagement.

Proposed capabilities

  • Storefront Design
  • Product Discovery
  • Checkout UX
  • Mobile Commerce
Experience brief

Designed around the decisions that matter.

Primary audience
Mobile-first shoppers and returning customers
Primary action
Discover, evaluate and purchase the right product with confidence
Content priority
Outdoor Retail information arranged for the decisions people need to make before using this e-commerce.
Core journeys
  1. 01Category discovery
  2. 02Product comparison
  3. 03Cart and checkout
  4. 04Order follow-up
Project 12Image 02 / Desktop experienceWestbrook Outdoor Supply12-westbrook-outdoor-supply/desktop.webp1920 × 1200
Image 02 — Desktop experience
Desktop experience

Outdoor Retail choices, made easier to scan.

The desktop concept gives detailed information room to breathe while keeping the main task in view: discover, evaluate and purchase the right product with confidence.

Project 12Image 03 / Features & interfaceWestbrook Outdoor Supply12-westbrook-outdoor-supply/features.webp1600 × 1000
Image 03 — Features and interface
Responsive experience

Core journeys stay clear on smaller screens.

For mobile-first shoppers and returning customers, mobile layouts prioritise readable content, reachable actions and a stable progression through the core workflow.

Project 12Image 04 / Mobile experienceWestbrook Outdoor Supply12-westbrook-outdoor-supply/mobile.webp1200 × 1600
Image 04 — Mobile and responsive experience
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