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Project 32 · Concept Project

Alder & Finch Interiors

A interior design business website concept for Alder & Finch Interiors, designed to turn its specialist services, core information and enquiry journey into a coherent digital experience.

Industry
Interior Design
Region
United Kingdom
Country
United Kingdom
Project type
Business Website
Project 32Image 01 / Hero showcaseAlder & Finch Interiors32-alder-and-finch-interiors/hero.webp1920 × 1080 · 16:9
Image 01 — Hero showcase · Concept presentation
Project overview

A practical digital direction for Alder & Finch Interiors.

Alder & Finch Interiors is an independent FMS concept exploring how a purpose-built digital experience could turn its specialist services, core information and enquiry journey into a coherent digital experience. The proposed scope prioritises clear information, practical user journeys and maintainable responsive delivery.

This is an independent fictional concept. It is not presented as client work or a completed commercial engagement.

Proposed capabilities

  • Experience Strategy
  • Interface Design
  • Content Architecture
  • Responsive Development
Experience brief

Designed around the decisions that matter.

Primary audience
Prospective customers and internal service teams
Primary action
Understand the offer and move into the right next step
Content priority
Interior Design information arranged for the decisions people need to make before using this business website.
Core journeys
  1. 01Offer discovery
  2. 02Service comparison
  3. 03Evidence and detail
  4. 04Enquiry or application
Project 32Image 02 / Desktop experienceAlder & Finch Interiors32-alder-and-finch-interiors/desktop.webp1920 × 1200
Image 02 — Desktop experience
Desktop experience

Interior Design choices, made easier to scan.

The desktop concept gives detailed information room to breathe while keeping the main task in view: understand the offer and move into the right next step.

Project 32Image 03 / Features & interfaceAlder & Finch Interiors32-alder-and-finch-interiors/features.webp1600 × 1000
Image 03 — Features and interface
Responsive experience

Core journeys stay clear on smaller screens.

For prospective customers and internal service teams, mobile layouts prioritise readable content, reachable actions and a stable progression through the core workflow.

Project 32Image 04 / Mobile experienceAlder & Finch Interiors32-alder-and-finch-interiors/mobile.webp1200 × 1600
Image 04 — Mobile and responsive experience
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